Utmanare sedan 1997

Du är här: Start / JWT Stockholm - In english

SWE projects range from brand strategies and advertising campaigns to systems for efficient production, social campaigns, film production and employer branding. The focus is always on one thing: the end result.

From the outside we probably look much like a traditional ad agency. We have account executives, art directors, copywriters, planners and traffic coordinators, just like all the others. Our approach to solving problems, however, is often far from traditional. We think this is because we have a distinct challenger's attitude. This colours our relationship with the industry. As well as the way we work with our customers and our recruitment policy. This is the way we think and how we are.

At SWE, the effectiveness of your investments is what we value most highly, whatever your goals and whatever the challenges you face. Our task is to increase the value of your brand and your business. That's how we earn our living.

Some key facts about SWE

  • Established: 1997
  • Employees: 30
  • Number of shareholders: 5

  • Agency management team:

    Josef Danell, Managing Director
    Johan Skogh, Creative Director
    Ulf Enander, Chairman of the Board
    Björn Schumacher


The WPP-owned network JWT approached us in 2002 with a view to acquiring SWE. We politely declined the offer and told them we were not interested in selling. Instead we took the opportunity to purchase JWT Stockholm. We are now associated with the JWT network, while remaining 100% locally owned and independent. The association with JWT means that we now have greater possibilities to work with customers on a wider range of markets. It also gives us access to case studies and survey material from all industries and countries.

  • Brief facts about JWT:
  • 200 offices in 90 countries.
  • Head office in New York.
  • 10,000 employees.
  • Over 1,200 corporate clients.

Our clients


Lead agency in Scandinavia since 2008.


Since 2005 we have been helping Sweden's biggest estate agency chain to grow.

Scandinavian Airlines.

Scandinavia's biggest airline. Client since 2005.

Adecco Sweden.

The world leader in human resources solutions. Client since 2010.


Lead agency for the Nordic countries and Baltic states since 2001.


The private pensions provider that understands people live in the present – always. Client since 2010.

Bromma Blocks.

Sweden's most modern shopping centre. A client since 2006.


We have helped Philadelphia to sell cream cheese in Norway, Sweden, Finland and Denmark since 2005.

Svensk Musik.

Helps introduce Swedish music to the world. A client since 2010.


Client since 2005.


Client since 2005.


Client since 2005.


Client since 2005.


Client since 2011.


Client since 2011.


The Swedish National Association for Disabled Children and Adolescents. A client since 2010.


Helps orphaned children to find foster families, either in their homeland or in Sweden. A client since 2001.